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Mind Your Members

Mind Your Members

This is reprinted with permission from AMC Source.

Given the tumult of 2020-2021 and nearly 20% of people in the United States currently experiencing a mental illness (Mental Health America), it's no surprise that mental health is a prominent topic in 2022. From workplaces to retail spaces, everyone is invited, and often expected, to join the conversation surrounding psychological, emotional, and physical well-being. Associations are no exception. More than ever, members are looking for resources that will help them navigate the mental health and well-being challenges that are unique to their communities. Thus, associations are positioned for new responsibility to support members, as well as new opportunity to add value. With the APA’s Psychology Week coming up on April 17-April 23 and Mental Health Awareness Month around the corner in May, now is a good time for your association to consider how you can support your members in this way. Looking for somewhere to start? Here is a list of some surprisingly simple ways to mind your members:

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COVID-19 – A Time for Refresher on Basic Board Member Duties

Bennett Napier, CAE, President/CEO, Partners in Association Management

2020 as we all know has been a “test” for not-for-profit organizations. The short and long-term impacts of COVID-19 on traditional revenue streams, membership needs, and program delivery have created some interesting dynamics relative to board staff/roles.

I have heard countless stories this year from peers that serve as CEO of a number of associations where volunteer board members, while well-intentioned, have placed themselves and potentially the organization in harm’s way, for example, having unauthorized ex parte communications directly with hotels related to contract negotiations on meeting cancellations or postponements.

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Success Through Member Recruitment

Andrew Cronin Finn, MSc, MBA, CAE, Executive Director, McKenna Management, Inc.

Membership recruitment is the key to building a truly sustainable membership base for your association. That was a key takeaway from one of the many educational sessions at the American Society of Association Executives’ 2020 Annual Meeting, held virtually in August.

Several members of the McKenna Management team participated in the virtual meeting, with the goal of learning new strategies to help our association clients remain successful during this challenging time.

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