The New Strategic Planning

Short-term planning replaces long-term vision for most associations

“If you don't know where you are going, you might wind up someplace else.” – Yogi Berra

On January 1, 2020, many people were doing their yearly personal strategic planning (i.e., making New Year’s resolutions). Nearly everyone thought they knew where they were going in the coming year — until they didn’t. When the COVID-19 pandemic hit two months later, many people suddenly found themselves in an extraordinary “someplace else.” So did associations and non-profits.