Mind Your Members

This is reprinted with permission from AMC Source.

Given the tumult of 2020-2021 and nearly 20% of people in the United States currently experiencing a mental illness (Mental Health America), it's no surprise that mental health is a prominent topic in 2022. From workplaces to retail spaces, everyone is invited, and often expected, to join the conversation surrounding psychological, emotional, and physical well-being. Associations are no exception. More than ever, members are looking for resources that will help them navigate the mental health and well-being challenges that are unique to their communities. Thus, associations are positioned for new responsibility to support members, as well as new opportunity to add value. With the APA’s Psychology Week coming up on April 17-April 23 and Mental Health Awareness Month around the corner in May, now is a good time for your association to consider how you can support your members in this way. Looking for somewhere to start? Here is a list of some surprisingly simple ways to mind your members:

Thought Leadership - Ukraine, Russia, and the impact on associations

This blog is reprinted with permission, and is authored by Gregg Talley, FASAE, CAE, President and CEO of Talley Management Group.

The current war in Ukraine is contributing to trends that will pose challenges for international associations and global/regional events going forward. COVID sparked some of these trends while others were building pre-COVID. We, as association professionals, need to keep our eyes wide open and ears to the ground for how this may impact your specific organization and stakeholder set.

This is a reprinted guest post from Evan Hoffmeyer, Communications Director at Raybourn Group International.

Should my association start a podcast?

This question about podcasts is one I hear more and more frequently each year, and it’s a good one to ask. There are many benefits to launching a podcast, from furthering your association’s brand to establishing your organization as subject matter experts and even helping you accomplish some of your DEI goals. But they are also a significant investment, in terms of the time and resources they take to do them well.

Virtual and Hybrid Events Are Here to Stay
What does membership support require? It could mean hanging onto virtual and hybrid events.
By Megan Miller, CMP, VEMM, Director of Events, SBI Association Management

This blog post is posted with permission from SBI Association Management.

Think back to March 2020, when your board of directors had to cancel or postpone its annual conference. For association leaders, it was a frightening proposition. Annual conferences and other in-person events are crucial to the health and success of most associations—and not just for financial reasons. Events are touch points where associations become “real.” Fellow members become friends and trusted colleagues in the hallways of annual events. Board members and staff become accessible resources.

By Lindsay Jennings, Vice President of Business Development, SBI Association Management

Note: This post is re-published with permission from SBI Association Management 

How to Effectively Communicate the Benefits of Your Association
By Lisa Moore, Director of Membership, Raybourn Group International

Note: This post is re-published with permission from Raybourn Group International.

You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.

This blog is reposted with permission from AMC Source. To see more articles like this, visit https://www.amcsource.com/news

There is no doubt that virtual learning is here to stay. And there is no better place for associations to feature, archive and assess association resources than in a learning management system (LMS). At AMC Source, we have spent years working with clients to ensure timely and robust programming. But how do we help with LMS implementation and programming efforts? Here are our top 10 ways we can help you create an informative and effective learning experience for your members using an LMS:

Before I purchased an association management company (AMC), I owned and ran a pizzeria. In that business, you have your basic ingredients: mozzarella cheese, the dough, the pizza sauce, maybe a little pepperoni. Of course, you offer a lot of extras: sausage, olives, even anchovies.

Some pizzerias often more exotic combinations that include pineapple.

This guest blog entry was authored by Lori Conaway, CAE, Executive Director at Association Acumen

Earlier this spring, Act 23 was signed into law in the Wisconsin legislature. This was a momentous day for PAs in the state of Wisconsin. It was the culmination of years of work put in by countless leaders from the Wisconsin Academy of PAs (WAPA), along with a diverse and talented team of teams, who worked together over the years to bring the bill across the finish line.

Having joined the team in the role of Executive Director in late 2017, I have had the good fortune to be involved in the process of bringing this important update to become Wisconsin law. If you would like to read more about it, please visit the WAPA website https://www.wapa.org/page/Act23. I also have learned some valuable lessons about the legislative process. Here are a few tips and takeaways to keep in mind if your organization is embarking on a legislative endeavor in 2021:

Assemble your team and assign clear roles.
Assembling an effective team for legislative advocacy involves many parties, but in the Association Management Company (AMC) world, the primary groups typically consist of volunteer leaders, a lobbyist partner, and staff members. It is important that all parties are empowered to act within their respective capacities to ensure the most impactful presence on the legislative floor.

Microaggressions – What They Are and How To Avoid Them

Acknowledgements: This issue’s column was a collaborative piece with Dr. Gretchen Neigh, Dr. Debra Bangasser and Dr. April Thames. Thank you for contributing commonplace examples of microaggressions and raising awareness to empower scientific society memberships to work together to exclude them.

Over the last decade professional societies have made a concerted effort to improve diversity and create an environment of inclusion.  Since PMG began in 2008, progress has been made.  It has been exciting to see both men and women elevate others who were not like them and see positivity in disagreement on key issues. Throughout my time in association management, I have watched the many organizations grow and change, but yes, we still have a LOT more work to do to create a truly welcoming and inclusive environment. 

The New Strategic Planning

Short-term planning replaces long-term vision for most associations

“If you don't know where you are going, you might wind up someplace else.” – Yogi Berra

On January 1, 2020, many people were doing their yearly personal strategic planning (i.e., making New Year’s resolutions). Nearly everyone thought they knew where they were going in the coming year — until they didn’t. When the COVID-19 pandemic hit two months later, many people suddenly found themselves in an extraordinary “someplace else.” So did associations and non-profits.

For many associations, the ability to face and overcome the many challenges brought on by the global pandemic centered on maintaining and building new revenue streams. Those most successful continued to prove their capacity to adapt and embrace novel and innovative approaches beyond the usual sources of income.

Association revenue has typically focused on membership dues and annual conference registration revenue, even in periods of stable economic growth. The lessons of the past year have taught us that these may not be enough to sustain the organization over the long-term.

Partnerships are built on trust. Trust comes from gaining synchronicity with your boards and committees. Here are some tips to solidify your relationships with key leaders:

Scheduling

In today’s climate, business as usual and 2020 are terms that go together about as well as oil and water. The COVID-19 outbreak forced associations to assess the status quo of how to deliver value through events. The Southern Association of Wholesale Distributors, a.k.a. “The Southern,” was no exception. Last August, this 97-year-old organization maintained its annual meeting goal and created virtual connections. Here’s how.

As the trade association representing convenience wholesale distributors in the southeast United States, The Southern’s membership spans from Texas to Virginia. Member companies have an annual gross revenue of $50 billion and represent nearly 50 percent of all convenience stores in the United States. In other words, The Southern means business - its Annual Meeting is a place where business gets done.

It’s easy enough to find ways to celebrate and learn together when you’re able to gather in person, but what happens when everyone is still working remotely? As many of us have discovered since the start of the pandemic, virtual events take a bit more creativity and planning for attendees to feel engaged and connected. If you’re looking for ways to incorporate DEI events virtually, give these 5 ideas a try.

1. Family & Cultural Recipe Swap
Food, especially cherished recipes, has a way of taking down walls and bringing people together. To kick off a DEI week, hold a virtual family and cultural recipe swap and share. Staff can share recipes, photos, and stories about the dishes that bring their families and friends together and the ones they make again and again to celebrate special occasions and holidays.

By Rob Carey, Sr. Content Producer, MeetingsNet
This article was first posted here. 

2020 was the “year of technology” in the meetings industry, given the near impossibility of hosting in-person events during the Covid-19 pandemic. But with association-event planners strongly focused on virtual-event platforms, there’s one tech element that hasn't gotten the attention it deserves: artificial intelligence.

by Dave Bergeson, PhD, CAE, Vice President of Client Relations, Association Management Center

It would be cliché and perhaps too obvious to say that for nonprofits and associations, this year is unlike any other. And yet, here we are. Most of our in-person conferences have been canceled. Many, if not most, of us, are implementing virtual meetings and conferences. Our traditional forms of content delivery and revenue streams have been disrupted.

By Association Management Center 

For many associations, the chaos that COVID-19 brought meant rereading bylaws to obtain clarity around the authority to conduct business virtually, moving large governing body meetings to later in the year, or even amending governing documents to delegate authority back to the board.

For ESAE, Lucas Boudet, Director General of the European Advertising Standards Alliance (EASA), explains how associations, despite what many people may think, might be in the best place to embrace change and be future-ready.

It is commonplace in management textbooks to state that, in the age of disruption, businesses live and die by their ability to adapt. I would like to take a step back from theories of changes and take a stance in the context of European associations. Unlike companies, which can reinvent their business to safeguard their profit-making, associations cannot change their purpose at a flick of a switch. They are bound by their raisond’être; it is the cement, the affectio societatis, bonding all their members together. Any substantial change to it may jeopardise their sheer existence.